George Leung was introduced to the rich culinary traditions of China at a remarkably tender age. Just 7 years after emigrating from Hong Kong, his father was a star chef in Liverpool’s Chinatown and the highest-paid Chinese chef in the UK. In 1959, the senior Leung opened the first of 5 successful restaurants, which he would own and operate as a chain. George was raised in the kitchens of his father’s restaurants – immersed in the sights, smells and secrets of fine Chinese cooking.
By the age of 11, George Leung was cooking alongside master chefs from Hong Kong, including the renowned Wong Sen, who had cooked for the Queen during her visit to Hong Kong in the 1950’s. George Leung absorbed the skills and techniques of the masters. In 1982, he started his first restaurant, followed in rapid succession by a second and a third.
Invited to develop recipes for the supermarkets, George developed a manufacturing base that quickly became the UK’s biggest supplier of seaweed. In 1992, George created a famously delicious marinade for Crispy Duck that is still popular today.
George was driven by a desire to popularise the authentic flavours of true Chinese cooking. To share his recipes with a wider audience – without compromising quality – he drew upon his restaurant and manufacturing experience to create wok2go.
Marrying the restaurant formula and quality manufacturing methodology, wok2go systematised the execution of often-elaborate recipes. Using top-notch kitchens, fresh ingredients and innovative systems, wok2go facilitated the preparation of authentic Oriental dishes. The result is an unrivalled bounty of affordable, fresh and healthy delicacies that never disappoint. Great food without compromise is the wok2go promise.
Oriental cookery is not static, and neither is George Leung. George regularly travels to the Far East in search of new ingredients, new dishes and new trends. The best find their way into the dynamic wok2go menu. With regular additions, like the recent inclusion of red and green Thai curry dishes, even the most regular customer would be hard-pressed to exhaust the wok2go selection.
wok2go is the first chain of oriental takeaways to provide healthy, freshly-cooked, restaurant-quality food for the discerning consumer. wok2go is about reinventing the takeaway experience.
Wok2go are looking for new franchisees throughout the UK and would like the opportunity to discuss the benefits of buying a wok2go takeaway franchise with you in more detail. If you would like to learn more, simply fill out the enquiry form. This form does not oblige you to do anything. It merely introduces you to us and acts as a base for further discussion.
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The wok2go Takeaway Brand
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Buying a wok2go Franchise
Good news for anyone considering investing in a business franchise in 2009. Despite the UK’s current economic problems the prospects for obtaining funding for franchise investments still appear to be positive.
Despite uncertainties and reports of a slowdown in the nation’s economy franchising in the UK has been shown to be going from strength to strength.
Research has indicated that a majority of people in the UK prefer to buy goods and services from franchised businesses.
When questioned a significant percentage of individuals stated that if given a choice between buying from a franchise or from a non-franchise business they would choose to buy the franchised brand.
The results of a latest survey have shown that UK entrepreneurs are increasingly opting for franchising when looking for new business opportunities.
In the last ten years the franchising industry has shown consistent growth and is now undoubtedly a significant part of the UK economy. In the last year the estimated economic contribution of franchises increased from £7 billion to £12.4 billion.
A recent survey carried out by NatWest has revealed that for a significant percentage of franchisees a major reason for buying a franchise is the advantage of being part of a ‘well known and established brand’.
The results should come as no surprise as it has long been established that business franchising has many brand related benefits. These advantages are commonly shared between franchise owners and franchisees.